Evaluation: Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

It is essential that the audience recognise the genre in which a media product belongs to. Commonly, media products include specific codes and conventions that create meaning for the audience. In terms of planning and developing our products, we made sure that we conformed to our genre in different ways, allowing the audience to associate it with the dance genre and perhaps even relate it to other existing products that they may have seen. This is apparent through, Camera work, editing, narrative and our ancillary work.

This blog will evaluate the way in which the media product has used, developed and challenged the forms and conventions of real media product.

Comparison with real media products 

The idea for this section of shots came from 'Love Generation - Bob Sinclair.' The group decided to take a similar selection of shots, which all showed his general day to day routine. The convention was slightly developed and challenged as the way the sections were set and placed were different and they way in which everything went wrong for our character whereas the other one was everything go right so we turned it on the flip side for our video. Also the point of view shot looking into the fridge were both very similar as we felt as this was a very strong shot to use in our piece.

The idea for this shot came from 'I got u - Duke Dumont.' The group decided to take a a similar shot from a real product and take it and change it into to fit our video. The convention was slightly developed and challenged as we decided we wanted to physically show he was going on journey as you see him leaving the house whereas in the real video we see the man going into his house then going on a journey, so we took what we could from this shot and made it into our own to fit our aims and ideas.

Editing

This is one example of editing that we was inspired by. In the video 'JLS - Billion Lights.' As a group we decided to suggest a split screen ideas where we would have 3 different shots going on at one time. The convention was developed and challenged by changing the layout and idea around slightly we discussed that having an actual split screen as such would not be appropriate for what we were trying to show but a split screen with 3 similar shots in making into one shot would work better as it would fit our idea.

Narrative

We got our first idea of the narrative from the new and current film 'The Secret Life Of Water Mitty' this follows the story of a man who lives a dull boring life who then starts to imagine and see the real life that he would endure to live in. This is very similar to ours as we follow the boring life of a young boy who then gets caught up in a life that he wants but then towards the end realises he doesn't. This was a massive step for our group as it allowed us to explore into more ideas and discuss what we would want to do on the bases of using this particular trailer as a template. After taking into consideration the goings on in this film it helped us as a group and our video itself to be able to develop and also go against the typical conventions that you would see in today's music videos.

Main Idea

We as a group decided that we were going to follow the type of video that would fit our genre,so we looked at the DJ's previous videos and throughout this research we found that not once was the DJ seen or mentioned throughout the videos, this is what gave us the idea of just simply telling a story throughout without any singer or band shots to support the video. We felt that this worked for us and the song as it then allowed us to concentrate on the narrative, although the narrative did not match the song this was another convention that we had noticed was a constant occurrence throughout the dance genre videos, 

Ancillary